OREM, Utah, Oct. 21, 2004--iMergent, Inc. (AMEX: IIG - News) announced the rollout of its newest workshop offering: Online Auction Success -- The Power of eBay.

Building on its recently announced eBay certification expanding StoresOnline(TM) merchants' reach in the eBay online marketplace, in early October iMergent began offering its newest workshop program on how to utilize this value-added feature. Initial results indicate strong interest from StoresOnline merchants, with over 74 percent of new StoresOnline customers also purchasing the Online Auction Success -- The Power of eBay workshop at the introductory price of $399. iMergent conducted its first two, full day training sessions on October 15th and 16th in St. Louis, MO and both workshops had over 95 percent attendance.

Online Auction Success -- The Power of eBay gives StoresOnline merchants the opportunity to increase their eCommerce success through the following presentations:

• "Ways to integrate an auction strategy to help my website."
  
• "Ways to use eBay to test product desirability."
  
• "Avoiding auction common mistakes."
  
• "Steps and goals I should take in order to become an eBay Power Seller, selling thousands of dollars worth of products every month!"
  
• "Ways I can take advantage of StoresOnline's auction features that make listing and managing eBay auctions even easier!"

Brandon Lewis, president and chief operating officer of iMergent, stated, "The success of our first full-day workshops prove how iMergent's added features are gaining momentum in the marketplace. During this test, StoresOnline customers adopted the Online Auction Success -- The Power of eBay at an extremely high rate. Our goal is to provide programs like this that can significantly increase our revenue with attractive margins because they leverage our existing distribution channel and lead to ancillary product sales. Such programs also help us create stronger ties with our merchants and help drive longer-term web hosting relationships and recurring revenue. We are excited to offer this workshop to the over 20,000 new customers we expect this fiscal year and, in the future, we also intend to market it to existing StoresOnline merchants via our robust direct marketing capabilities."

About iMergent

iMergent provides eCommerce solutions to entrepreneurs and small businesses enabling them to market and sell their business product or idea via the Internet. Headquartered in Orem, Utah the company sells its proprietary StoresOnline software and training services, helping users build a successful Internet strategy to market products, accept online orders, analyze marketing performance, and manage pricing and customers. In addition to software, iMergent offers site development, web hosting, marketing and mentoring products. iMergent typically reaches its target audience through a concentrated direct marketing effort to fill Preview Sessions, in which a StoresOnline expert reviews the product opportunities and costs. These sessions lead to a follow-up Workshop Conference, where product and technology experts train potential users on the software and encourage them to make purchases.

iMergent, Inc. and StoresOnline are trademarks of iMergent, Inc.

Safe Harbor Statement

Statements made in this press release that are not historical in nature constitute forward-looking statements within the meaning of the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations and beliefs of the management of iMergent and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such risks and uncertainties include, without limitation, the Company's continued ability to increase revenue; the ability to maintain and increase margins; the ability to attract new customers; sales associated with the eBay offering; the acceptance of the eBay products; iMergent's added features gaining and continuing to gain momentum in the marketplace; the ability to increase ancillary product sales; the ability to create stronger ties with our merchants; the ability to drive longer-term web hosting relationships and recurring revenue the ability to continue to increase earnings; the ability to increase the number of workshops as well as to continue to maintain/increase training events; the Company's ability to attract and retain key management and other personnel. For a more detailed discussion of factors that affect iMergent's operating results, please refer to its SEC reports including its most recent Form 10-K and Form 10-Q. The Company undertakes no obligation to update this forward-looking information.

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Contact:

     iMergent, Inc.
     Rob Lewis, 801-431-4695 (CFO)
     investor_relations@imergentinc.com
         or
     Lippert/Heilshorn & Assoc.
     Steve Kuzmic,  skuzmic@lhai.com 415-433-3777 (Investor Relations) 

     Media:
     Politis Communications, (801)523-3730
     David Politis, dpolitis@politis.com