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iMergent
Forms Marketing Relationship with MIT Financial; StoresOnline Opportunity
Presented at Nationally Recognized Financial Workshops Addressing High
Net-Worth Individuals 24 March 2004, 4:05pm ET OREM, Utah, March 24, 2004--iMERGENT, Inc. (AMEX: IIG - News) a leading provider of eCommerce and software for small business and entrepreneurs established a relationship with MIT Financial, an educational/training conference company, enabling iMergent experts to present the StoresOnline(TM) opportunity to MIT Financial's conference attendees. MIT Financial conducts over 600 Money in Training Conferences annually to educate high net-worth consumers on topics such as asset protection, wealth creation and real estate investment. iMergent guest speakers will present a 35-minute version of its successful 90-minute Preview Sessions at the Money in Training Conferences held in the U.S. and in English-speaking countries. Under the terms of the relationship, iMergent will pay MIT Financial a commission per MIT conference participant who later attends an iMergent Full-day Workshop, and iMergent will not be responsible for any direct marketing costs associated with Money in Training Conferences. Through the arrangement, iMergent expects to conduct approximately 60 additional Preview Sessions in 2004. Mitchell Huhem, president and founder of MIT Financial, stated, "iMergent's target audience clearly intersects with MIT Financial's conference attendees. We are delighted to create this mutually beneficial relationship, which provides incremental revenue to us in exchange for access to our high net-worth clientele. " "iMergent intends to grow by increasing the number of domestic and international workshops, and adding a new niche to our customer base," stated Don Danks, chairman and chief executive officer. "Leveraging MIT Financial's renowned financial training conferences to extend our reach with very little customer acquisition costs exemplifies this growth strategy. In the initial Money in Training conferences, iMergent had tremendous response to our Preview Session and filled entire Full-day Workshops with MIT conference attendees. We expect this relationship will lead to further growth in Full-day Workshop attendance, both domestically and internationally." About MIT Financial MIT Financial is one of the largest and longest continually running educational/training conference companies in the world. This provides MIT Financial with a unique distribution channel to market and sell training and educational products throughout the country. In 2004, MIT Financial will conduct over 600 training conferences in every major U.S. city, continuing a pattern of growth that has enabled this company to become the premier marketing force within its industry. MIT Financial has pioneered and developed a highly specialized and proprietary marketing system that allows it to attract the country's higher income and higher net worth individuals to their conferences. These conferences feature nationally recognized speakers that motivate and encourage the attendees to purchase educational products at the training conference. Currently the three largest areas the training conferences focus on are: (1) financial planning-asset protection and estate planning, (2) online investing, and (3) real estate investing. For further information, please visit the company's web site at www.moneyintraining.com . About iMergent iMergent provides eCommerce solutions to entrepreneurs and small businesses enabling them to market and sell their business product or idea via the Internet. Headquartered in Orem, Utah the company sells its proprietary StoresOnline software and training services, helping users build a successful Internet strategy to market products, accept online orders, analyze marketing performance, and manage pricing and customers. In addition to software, iMergent offers site development, web hosting, marketing and mentoring products. iMergent typically reaches its target audience through a direct marketing effort to fill Preview Sessions, in which a StoresOnline expert reviews the product opportunities and costs. These sessions lead to a follow-up Workshop Conference, where product and technology experts train potential users on the software and encourage them to make purchases. For further information, please visit the company's web site at www.imergentinc.com. iMergent, Inc., and StoresOnline are trademarks of iMergent, Inc. Statements made in this press release that are not historical in nature constitute forward-looking statements within the meaning of the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations and beliefs of the management of iMergent and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such risks and uncertainties include, without limitation, the Company's continuing to grow; the Company's ability to increase the number of workshops it presents globally; the Company establishing additional sales thru its relationship with MIT; and the Company's ability to attract and retain key management and other personnel. For a more detailed discussion of factors that affect iMergent's operating results, please refer to its SEC reports including its most recent Form 10-K and Form 10-Q. The Company undertakes no obligation to update this forward-looking information. |
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