Legend & Glossary

On Page SEO: Google and other search engines use the content on your website to determine how to place you in their results. On page SEO is the process of making sure that your website is relevant for the keywords your customers are searching for.

Keyword Research: Keywords are the terms people type in when performing a search, "real estate" for example. By identifying and separating keywords into groups of related phrases, we can strategically help rank pages for keywords that your targeted customers are searching for. This means you get higher qualified visitors to your website, and thus higher qualified leads.

Free Directory Submissions: Directories are similar to phone books except online. These directories can range from regional websites, to specific real estate directories. This provides some highly relevant back links to your site which will help your overall SEO value and authority with search engines.

Paid Directory Submissions: Similar to free, paid directories differ in one really significant way: You have to pay to be included, which creates a separation from you and the do-it-yourself type of web marketer. Not only do these sites typically contain a higher PageRank, but there are fewer competing sites in these directories. These are broken down into a few categories:

• LE - Low End: These directories have more authority than your standard directories, but are not the most authoritative
• ML - Mid Level: Higher than Low End paid directories, but still not the most authoritative.
• HE - High End: Our high end paid directories are the most authoritative paid directories available.

Localized Submissions: Building out your map locations on the major search engines is great, but it doesn't do enough. We are able to submit your local business information to a syndication feed which is passed out to over 300 services including Yelp, Merchant Circle, Angieslist, and other GPS services

Local Search Optimization: By specifically targeting keywords and optimizing your content on your site you can get a lot of quick exposure, however placing your information strategically in the map listings of the major search engines can provide immediate exposure.

Content Development: Search Engines read text only. That means the only way they can discern what your website is about is by writing unique content that tells search engines what you are about and specifically which keyword phrases you would like to rank on.

Text Link Ads:

Blog Reviews: By reviewing your agency or website from an outside perspective, we can generate content on blogs that is search engine friendly. With the content talking about your strategic keywords phrases and linking back to you with those same phrases, your visibility in search engines will greatly improve.

Custom Links: By partnering with authoritative, high PageRank sites we can build custom links that direct back to your site. Not only are these links more authoritative, but they are some of the hardest to get because it involved webmaster outreach.

Facebook: We all know what facebook is, but very few people know how to leverage links from Facebook and other social media websites

Google Analytics Setup: It is extremely difficult to make proper marketing decisions without proper data. With Google Analytics running you can quickly see which marketing activities are working, where your traffic is coming from, how much time they are spending on the site, where they are going, and even down to where they are clicking plust a lot more.

Monthly Reporting: If you have ever invested money in traditional marketing you know how frustrating it can be to not have data. With monthly reporting we not only provide data but explanations on how to interprut that data directly with your account manager.